OddWorks is a subscription-based cold brew coffee brand. Founded by two friends, they manifest that ‘odd’ can actually work, and something that is unusual can be appealing.
Before embarking on a new identity creation journey, we noticed that the coffee industry is gradually blending into similar looks — either being bold and rebellious or creating reliability with its simple graphical solutions. Hence, with its innovative subscription-based idea, OddWorks needed to stand out from the category to change coffee lovers’ perspectives on daily consumption. Graphically, we played it through its energetic look, where letters and symbols became distorted and fit into a layout either on a physical product or left as a secret beyond any digital frame. And somehow, it worked. Somehow, ‘odd’ matched ‘regular’ and strange became intriguing, inviting everyone to question what the brand was about.
Since OddWorks speaks for itself, there was no need for additional characters or stories to support the new brand direction. Instead, the name itself, integrated into a graphic element, becomes the central component of the visual language. The letters, arranged into unconventional shapes, vividly express strangeness, while their colors and icons offer a friendly invitation to engage with the brand.
