“Every phone deserves a proper case!” declares Ziji, an online store specializing in customized phone cases. At Ziji, each case is thoughtfully designed for creative individuals, allowing them to express their true selves.
Ziji focuses not only on the final product but also on the entire creation process—from emotions, ideas, and inspirations to the final, tangible result that lasts. Ziji empowers everyone to become the creator of their own identity, inspired by ‘zìjĭ,’ which means individual character or one’s inner self in Chinese. With this in mind, the brand aims to embody friendliness and welcome ideas from all types of creators.
The Ziji character is based on the thought of a bubble – a more humane, close and friendly mascot. Like a caring and warm helper, it leads creators from their idea to the final product touch.
