Uoga Uoga is a natural and organic cosmetics brand from Lithuania. With significant growth and an expanding presence in boutiques across Lithuania and major European cities, the brand’s aesthetic needed an update. The identity had to evolve towards a more contemporary, natural look to attract a new audience—one that values self-care even amidst the hustle and bustle of city life.
Through the new Uoga Uoga identity, we communicate the essence of juiciness that comes from nature, from which the brand sources its ingredients to create broadly enjoyable products that bring little moments of joy to our daily lives and make our skin glow. Juiciness is also reflected in the brand’s name, making it a perfect fit for conveying the brand’s dynamic nature. Unlike most boutique brands, Uoga Uoga is bright and colorful, expressing vivid emotions. It also serves as a reminder that we are all unique, each perceiving the world in our own way.
The logo of Uoga Uoga reflects the core values they cherish: a modern approach to synthesising urban and natural poles. The wordmark can also be played around the edges of packaging or digital representation, accompanied by Groteska and Epilogue fonts. When used together, these fonts create an expressive and dynamic whole, revealing the identity’s mood and making it stand out from the competitors who mainly use geometric sans-serifs.
Logotype typography, and bright colours predominating with natural tones, are all integral to the identity.
