NanoAvionics is a nanosatellite mission integrator focused on delivering new generation satellite buses and propulsion systems for the satellite applications market. With facilities in North America and Europe, NanoAvionics’ team consists of 45 driven and skillful employees.
NanoAvionics is a space-tech startup that rapidly grew into a serious contender in the field of nanosatellites. Even though its products were state-of-the-art, their identity lagged behind, representing its youthful and humble beginnings, as opposed to its cutting-edge technology. This put the company at a disadvantage within the international B2B sales landscape, building an inaccurate reputation in the industry.
We were looking for a way to translate the high-tech quality of NanoAvionics products into their new identity, building unwavering credibility in the eyes of the decision makers, which are large international enterprises investing in aerospace technology. The solution came to us by deep-diving into an ultra-sterile industrial production process of the factory. To visually position the product’s advantage, we had to recreate the laboratory conditions required to create a nanosatellite — uncompromisingly clean, light and structured.
The search for the logo led to a solution in the form of the letter ‘N.’ This letter figuratively represents connectivity and transportability, while also being shaped to resemble a small satellite and its components. These elements have since become a universal symbol that reflects what NanoAvionics does, stands for, and aspires to be known for.
The previous NanoAvionics identity no longer reflected the company’s values, so we created a new one. The inspiration for the new identity came from observing the core of the avionics business. The white, sterile spaces of a clean room became a metaphor for the technological and industrial innovations at the heart of the company.
The whole identity system is based on functionality, to combine credibility with the knowledge, smartness and sharpness, limiting the visual minimalism.
Thanks for the great work, guys! The task was challenging, but I believe you succeeded well in creating a well defined and distinguishable visual identity for us in a market saturated with dark colors and overly spacious backgrounds.
Minimalistic, aesthetic, yet contextual form allows us to create a digital composition which subsequently reinforces the identity and representation of the company. Take a look at live version:
