Year — 2024

Fun-filled bath experience for kids

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ABOUT THE PROJECT

Uoga Uoga Kids, an extension of the Uoga Uoga brand, offers playful, organic products crafted with natural ingredients to simplify life for mischievous little ones who often prefer playtime over bath time.

  • Line of business
    Cosmetics
  • Photos
    Martyna Paukštė
  • We delivered
    Packaging system / Communication design
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CLIENT NEEDS

Recognizing that children often find their bath time unpleasant, leading to resistance and negative associations, the client wanted to transform that experience into one perceived as a fun playtime and a cherished ritual through their products.

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DESIGN VALUE

Turning bath time into a child’s playground, we designed the client’s products as playful toys. These new friends, named Uogiai (inspired by the brand name), become exclusive bathroom buddies, eager for bath time adventures. With their vibrant purple colors and friendly, big eyes, the characters instantly capture children’s attention and invite them to play. To add an extra layer of fun, each package includes a unique sticker booklet, allowing kids to personalize their Uogiai or even create an entire collection, making bath time an exciting and engaging experience.

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STICKER DESIGN

We add playful magic for children with Uoga Uoga nature-inspired stickers! Perfect for decorating bath walls and Uoga Uoga products as well, these stickers spark creativity and fun. Made with safe, non-toxic materials, they stick easily and remove cleanly, bringing color and joy to everyday life.

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International Awards

Uoga Uoga Kids packaging has made waves both locally and internationally, earning prestigious awards, including the Grand Prix in the Dieline cosmetics category, as well as recognition from Brand Impact, ADCE, Baltic best, and others.