The DCI leverages open-source data from Spotify, YouTube, and Google to capture the lived culture of European countries through their music, content, and search preferences. This data reveals six unique archetypes, enabling targeted marketing strategies that can elevate your marketing game.
As Europe increasingly asserts its international influence, this DCI highlights the importance and tendencies of globalization, impacting countries through the exchange of goods, services, information, and cultural aspects. Our design team’s goal is to present this data in the most appealing and easily understandable way.
The design process began with analyzing the flags of all countries. We saturated the colors and pixelated them into squares, representing each country’s personality, lifestyle, and routine specifics. Despite the scientific foundation, our identity emphasizes understanding people beyond numbers. Portrait photography unifies the identity, harmonizing data, people, and culture.
