Year — 2022

Reinventing sustainable silk brand

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ABOUT THE PROJECT

Gretes is a sustainable sleepwear brand that reimagines silk products with a fresh perspective. From sleep dresses and nightshirts to bralettes and turbans, each piece is crafted from sustainably managed pine and eucalyptus forests. This places Gretes ahead of modern brands that can no longer rely solely on quality or history to define luxury.

  • Line of business
    Sustainable silk clothing & accessories
  • Photos
    Martyna Paukštė / Monika Penkutė
  • We delivered
    Branding system / Communication design / Packaging design / Art direction
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CLIENT NEEDS

When Gretes decided to transition from traditional silk to a sustainable plant-based alternative, a challenge arose. The brand needed to retain its loyal customers who loved natural silk while also attracting a new audience seeking eco-friendly fashion. Finding the perfect balance to communicate with both audiences became essential.

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DESIGN VALUE

Since the brand is all about sleepwear, we naturally compare it to the night dream. But when thinking about it from the new perspective, from now, Gretes is an endless, comfortable and nature-inspired dreaming throughout the whole day. 

When starting this direction, we thought of combining modern and innovative approaches with traditional luxury. In typography, modernity is portrayed with a very straightforward Grotesk Sans Serif, while archaic luxury is depicted in Script font that mimics handwriting from royal documents and letters. The photography style and colours are all about that sweet, simple and innocent feeling, which hides imagination that is often expressed by more profound means of sensuality.

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“It was a pleasure to work together. And Studio team delivered the project with creativity and professionalism. They listened to us and fulfilled our wishes 100%. Now we have an adorable brand identity with which we love to work every day.”

— Greta Švėgždaitė / CEO of Gretes