NanoAvionics is a nanosatellite mission integrator focused on delivering new generation satellite buses and propulsion systems for the satellite applications market. With facilities in North America and Europe, NanoAvionics’ team consists of 45 driven and skillful employees.
Nano Avionics is a space-tech startup that rapidly grew into a serious contender in the field of nanosatellites. Even though its products were state-of-the-art, their identity lagged behind, representing its youthful and humble beginnings, as opposed to its cutting-edge technology. This put the company at a disadvantage within the international B2B sales landscape, building an inaccurate reputation in the industry.
We were looking for a way to translate the high-tech quality of NanoAvionics products into their new identity, building unwavering credibility in the eyes of the decision makers, which are large international enterprises investing in aerospace technology. The solution came to us by deep-diving into a ultra-sterile industrial production process of the factory. To visually position the product’s advantage, we had to recreate the laboratory conditions required to create a nanosatellite — uncompromisingly clean, light and structured
The search for the logo has presented itself with a solution, namely, the letter “N”. The letter “N” figuratively illustrates the connectivity and transportability which at the same time can be formed to represent as a small satellite and its contents. Subsequently, these aspects have become the universal form to express and direct what Nano Avionics do, stand for, and want to be known for.
The former Nano Avionics identity did no longer represent the company values. So, we created the new one. The inspiration for Nano Avionics identity arose and presented itself from the observations of the very core of the Avionics business. The white and sterile spaces at a clean room have become a metaphor for the technological and industrial innovations that take place in this company.
Minimalistic, aesthetic, yet contextual form allows us to create a composition which subsequently reinforces the identity and representation of the company.
Thanks for great work, guys! The task was challenging but I believe you succeeded well in creating a well defined and distinguishable visual identity for us in this dark-colored and overfilled with space backgrounds market.
Minimalistic, aesthetic, yet contextual form allows us to create a digital composition which subsequently reinforces the identity and representation of the company. Take a look at live version
